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portada Contemporary Issues and Prospects in Business Development in Africa: Celebrating the 20Th Anniversary of the Journal of African Business
Type
Physical Book
Publisher
Author
Language
English
Format
Hardcover
ISBN13
9780367355296

Contemporary Issues and Prospects in Business Development in Africa: Celebrating the 20Th Anniversary of the Journal of African Business

Sigue Simon, P.: (Author) · Routledge Chapman Hall · Hardcover

Contemporary Issues and Prospects in Business Development in Africa: Celebrating the 20Th Anniversary of the Journal of African Business - Sigue Simon, P.:

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Synopsis "Contemporary Issues and Prospects in Business Development in Africa: Celebrating the 20Th Anniversary of the Journal of African Business "

Celebrating the 20th anniversary of the Journal of African Business, this book delves into contemporary issues in business and business knowledge development in Africa.This collection of eight chapters--by fourteen distinguished scholars based in Africa, Europe, and North America--covers anticorruption strategies; domestic credit and export diversification; the challenges of doing business in African countries; the emergence of African endogenous businesses; board gender diversity; governance and performance of strategic alliances; customer-centric marketing in Africa; and the intellectual development of the Journal of African Business as the premier research outlet for African business since its inception in 2000. Each chapter offers a cogently differentiated perspective about business growth or business knowledge development in Africa. Made up of contributions which are vividly and ingeniously written to be accessible to decision-makers and other non-experts, this book will be of interest to all those researching the development of business in Africa. This book was originally published as a special issue of the Journal of African Business.

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