Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Contemporary Product Development: A Focus on Innovation
Type
Physical Book
Author
Publisher
Language
English
Pages
442
Format
Paperback
Dimensions
25.4 x 20.3 x 2.3 cm
Weight
0.87 kg.
ISBN13
9781516524464
Categories

Contemporary Product Development: A Focus on Innovation

Keith Edmund Ferguson (Author) · John Sztykiel (Author) · Moss Ingram (Author) · Cognella Academic Publishing · Paperback

Contemporary Product Development: A Focus on Innovation - Ferguson, Keith Edmund ; Sztykiel, John ; Ingram, Moss

Cheaper New Book Imported to South Africa
Delivery: 17 Aug - 28 Aug Shipping: 11 to 15 business days.
R 2,828
Faster New Book Imported to South Africa
Delivery: 06 Aug - 14 Aug Shipping: 4 to 5 business days.
R 3,743
R 2,828

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Contemporary Product Development: A Focus on Innovation"

Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of critical concepts in neuroscience, sustainability, and product design methods, as well as a demystification of the step-by-step, iterative processes critical to introducing a high-performing product to market as quickly and effectively as possible. Simultaneously, the approach builds interest among consumers with proven techniques that gain attention, foster excitement, and then convert consumer excitement into demand well before a product is launched. The text describes how to inspire designers and developers to create innovative, high-performance products that consumers crave through exceptional communication, team building, presentation and validation, and prediction of a product's performance, pre- and post-launch, to ensure its success. Designed to inspire innovation, Contemporary Product Development is an ideal resource for courses in business, especially those with focus on product development.Keith Edmund Ferguson holds a D.B.A. from Kennesaw State University. He serves as a faculty member in the Department of Marketing and entrepreneur-in-residence at Florida State University.John Sztykiel is the CEO of Created to C, a company that creates and accelerates transformational initiatives and businesses. He previously served as the president and CEO of Spartan Motors Inc.Moss Ingram is an associate professor at Grand Rapids Community College and a co-recipient of an Edison Award for Innovation. He holds an M.F.A. from Queens University of Charlotte.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews