Name: Contemporary Product Development: A Focus on Innovation
Price: 7812.00 ZAR
Availability: InStock
Author: Ferguson, Keith Edmund ; Sztykiel, John ; Ingram, Moss
ISBN: 9781516576043

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portada Contemporary Product Development: A Focus on Innovation

Contemporary Product Development: A Focus on Innovation

Type

Physical Book

Author

Keith Edmund Ferguson

John Sztykiel

Moss Ingram

Publisher

Cognella Academic Publishing

Language

English

Pages

442

Format

Hardcover

Dimensions

25.4 x 20.3 x 2.5 cm

Weight

1.12 kg.

ISBN13

9781516576043

Synopsis "Contemporary Product Development: A Focus on Innovation"

Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of crit

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Contemporary Product Development: A Focus on Innovation - Ferguson, Keith Edmund ; Sztykiel, John ; Ingram, Moss

Synopsis "Contemporary Product Development: A Focus on Innovation"

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