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portada Corporate Branding in Logistics and Transportation (Routledge Studies in Marketing)
Type
Physical Book
Publisher
Language
English
Pages
220
Format
Hardcover
ISBN13
9781032412214
Edition No.
1

Corporate Branding in Logistics and Transportation (Routledge Studies in Marketing)

Nor Aida Abdul Rahman (Editor) T. C. Melewar (Editor) Pantea Foroudi (Editor) Suraksha Gupta (Editor) (Author) · Routledge · Hardcover

Corporate Branding in Logistics and Transportation (Routledge Studies in Marketing) - Nor Aida Abdul Rahman (Editor) T. C. Melewar (Editor) Pantea Foroudi (Editor) Suraksha Gupta (Editor)

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Synopsis "Corporate Branding in Logistics and Transportation (Routledge Studies in Marketing)"

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.

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