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portada Corporate Communication: Transformation of Strategy and Practice
Type
Physical Book
Author
Publisher
Language
English
Pages
164
Format
Hardcover
ISBN13
9781433165689
Categories

Corporate Communication: Transformation of Strategy and Practice

Michael B. Goodman (Author) · Peter B. Hirsch (Author) · Peter Lang Inc., International Academic Publi · Hardcover

Corporate Communication: Transformation of Strategy and Practice - Hirsch, Peter B. ; Goodman, Michael B.

New Book Imported to South Africa
Delivery: 02 Oct - 12 Oct Shipping: 13 to 14 business days.
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R 2,617

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Synopsis "Corporate Communication: Transformation of Strategy and Practice"

The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization's survival. Corporate Communication: Transformation of Strategy and Practice examines, analyzes, and illustrates the practice of corporate communication as it changes in response to increasing global changes. It builds on the authors' 2010 Corporate Communication: Strategic Adaptation for Global Practice, as well as their 2015 Corporate Communication: Critical Business Asset for Strategic Global Change. This book analyzes and illuminates the major communication needs in rapidly evolving organizations: the contemporary communication environment; the importance and impact of intangibles--corporate sustainability, identity, culture, valuation, crisis prevention; the transformation of the media environment; the transformation of the concept of decision-making; the importance of demographics and multigenerational audiences; and technical, geopolitical, economic, and socio-cultural uncertainty. These are significant forces that can potentially augment or diminish an organization's value.

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