Name: Corporate Innovation (Rle Marketing): Marketing and Strategy
SKU: 56039273
Price: 1314.00 ZAR
Availability: InStock
Author: Foxall Gordon
ISBN: 9781138966826

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portada Corporate Innovation (Rle Marketing): Marketing and Strategy

Corporate Innovation (Rle Marketing): Marketing and Strategy

Type

Physical Book

Publisher

Routledge Chapman Hall

Author

Foxall Gordon

Language

English

Format

Paperback

ISBN13

9781138966826

Corporate Innovation (Rle Marketing): Marketing and Strategy

Foxall Gordon (Author) · Routledge Chapman Hall · Paperback

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Synopsis "Corporate Innovation (Rle Marketing): Marketing and Strategy"

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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Corporate Innovation (Rle Marketing): Marketing and Strategy - Foxall Gordon

Synopsis "Corporate Innovation (Rle Marketing): Marketing and Strategy"

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