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portada creating the nazi marketplace,commerce and consumption in the third reich
creating the nazi marketplace,commerce and consumption in the third reichcreating the nazi marketplace,commerce and consumption in the third reich
Type
Physical Book
Author
Publisher
Year
2010
Language
English
Pages
277
Format
Paperback
Dimensions
22.8x15.3x1.6 cm
Weight
0.40 kg.
ISBN13
9780521746366
Categories

creating the nazi marketplace,commerce and consumption in the third reich

S. Jonathan Wiesen (Author) · Cambridge University Press · Paperback

creating the nazi marketplace,commerce and consumption in the third reich - Wiesen, S. Jonathan

New Book Imported to South Africa
Delivery: 05 Nov - 13 Nov Shipping: 6 to 7 business days.
R 834
R 834

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Synopsis "creating the nazi marketplace,commerce and consumption in the third reich"

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.

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