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portada Creativity in Large-Scale Contexts: Guiding Creative Engagement and Exploration
Type
Physical Book
Language
English
Pages
416
Format
Hardcover
Dimensions
23.1 x 15.5 x 3.6 cm
Weight
0.70 kg.
ISBN13
9781503632813
Edition No.
1

Creativity in Large-Scale Contexts: Guiding Creative Engagement and Exploration

Jonathan S. Feinstein (Author) · Stanford Business Books · Hardcover

Creativity in Large-Scale Contexts: Guiding Creative Engagement and Exploration - Feinstein, Jonathan S.

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Synopsis "Creativity in Large-Scale Contexts: Guiding Creative Engagement and Exploration"

A new model for smarter creativity Innovators and creators work in cultural, economic, and social contexts that shape their work. These contexts are large-scale, filled with overwhelming multitudes of elements and possibilities--but these contexts can be fruitfully "mined" by creative teams. Creativity in Large-Scale Contexts, by Yale professor Jonathan S. Feinstein, introduces a groundbreaking new "network model" to describe how successful innovation can be focused, generated, and accelerated. The book will help teams and organizations innovate smarter and faster. Feinstein argues that in large-scale contexts creativity happens most efficiently when it is actively "guided" by a creative leader or team. Guiding creativity involves understanding, navigating, and actively using the cultural context, identifying puzzles and opportunities, and spanning these tensions to create novel connections. With thoughtful guidance, creators and creative teams can find their way through the thicket of possibilities faster, smarter, and with less waste. Creativity in Large-Scale Contexts draws on case studies of famous creators including Virginia Woolf, Albert Einstein, Indigenous artist Clifford Possum, transgender activist and engineer Lynn Conway, and Twitter cofounder Jack Dorsey. Empirically grounded, this book will be essential for teaching and managing creativity and innovation and will open new avenues for future intellectual growth and practice in the field.

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The book is written in English.
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