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portada Damsels in Design: Women Pioneers in the Automotive Industry, 1939-1959
Type
Physical Book
Publisher
Author
Language
English
Pages
192
Format
Hardcover
ISBN13
9780764354359
Edition No.
1
Categories

Damsels in Design: Women Pioneers in the Automotive Industry, 1939-1959

Constance Smith (Author) · Schiffer Publishing · Hardcover

Damsels in Design: Women Pioneers in the Automotive Industry, 1939-1959 - Constance Smith

New Book Imported to South Africa
Delivery: 26 Oct - 05 Nov Shipping: 12 to 15 business days.
R 559
R 559

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Synopsis "Damsels in Design: Women Pioneers in the Automotive Industry, 1939-1959 "

In the mid-1950s, an innovative group of women at General Motors (dubbed the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows.

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The binding of this edition is Hardcover.

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