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portada Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks
Type
Physical Book
Author
Publisher
Year
2012
Language
English
Pages
294
Format
Hardcover
Dimensions
23.6x16.3x3 cm
Weight
0.48 kg.
ISBN
0230340342
ISBN13
9780230340343
Edition No.
2012
Categories

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks

T. Calkins (Author) · Palgrave MacMillan · Hardcover

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks - Calkins, T.

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Synopsis "Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks "

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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