Name: Digital Business in Africa: Social Media and Related Technologies
Price: 2408.00 ZAR
Availability: InStock
Author: Adeola, Ogechi ; Edeh, Jude N. ; Hinson, Robert E.
ISBN: 9783030935016

portada Digital Business in Africa: Social Media and Related Technologies

Digital Business in Africa: Social Media and Related Technologies

Type

Physical Book

Publisher

Palgrave MacMillan

Author

Adeola, Ogechi ; Edeh, Jude N. ; Hinson, Robert E.

Language

English

Pages

318

Format

Paperback

Dimensions

21.0 x 14.8 x 1.8 cm

Weight

0.41 kg.

ISBN13

9783030935016

Synopsis "Digital Business in Africa: Social Media and Related Technologies"

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if they want to remain competitive, earn profit, and meet their customers' needs. Accordingly, this book looks at how digital technologies are helping shape the financial, educational, and advertising sectors in Africa. As digital technologies raise challenges, the chapters that follow will discuss ethical and social practical frameworks to effective digital business in Africa. This volume promises to fore both theoretical underpinnings, and practical implementations of digital technologies in the African business context.