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portada Digital Marketing Management
Type
Physical Book
Publisher
Author
Language
English
Pages
170
Format
Paperback
ISBN13
9781606499245

Digital Marketing Management

Debra Zahay (Author) · Business Expert Press · Paperback

Digital Marketing Management - Debra Zahay

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Synopsis "Digital Marketing Management "

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.

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