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portada Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age
Type
Physical Book
Language
English
Pages
258
Format
Paperback
Dimensions
25.4 x 20.3 x 1.4 cm
Weight
0.52 kg.
ISBN13
9781793585615
Edition No.
0002

Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age

Fornelli, Paul ; Mahler, Jody (Author) · Cognella Academic Publishing · Paperback

Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age - Fornelli, Paul ; Mahler, Jody

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Synopsis "Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age"

Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age demonstrates how to produce content that stands out and gains attention in a world oversaturated with media.Section I reviews the main stages of the digital media production process and how to develop collaborative team goals and evaluate a creative concept. Section II describes the most important components involved in the preproduction stage, including the shooting schedule, anticipated cost, and size of the production. Section III delves into key aspects of the recording process, provides various production strategies, and outlines the logistics involved in creating a final project. Section IV focuses on the postproduction process, including editing and the use of motion graphics. In Section V, students learn about the intricacies of viral marketing, social media distribution, and the creation of a digital media ad campaign. Two appendices help readers navigate production forms and paperwork, as well as promotion and publicity.Digital Media Production is the ideal text for courses centering on mass communication, broadcasting, media studies, and film, television, and media production. The second edition features fresh or expanded content on how the growth of social media has forever changed the way that we communicate and consume vital information.

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