Name: Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America
Price: 2066.00 ZAR
Availability: InStock
Author: Richard Germain
ISBN: 9780313299216

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portada Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America

Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America

Type

Physical Book

Publisher

Praeger

Author

Richard Germain

Year

1996

Language

English

Pages

240

Format

Hardcover

ISBN

0313299218

ISBN13

9780313299216

Edition No.

Synopsis "Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America "

By the 1930s, banks in America had transformed themselves from passive responders to aggressive seekers of business, converting toward a market orientation by developments in service philosophy, segmentation of customers, and by transformation of staff. Bankers focused on building confidence among the populace, increasing transaction speed, and increasing security of operations. They also developed special marketing mixes based on gender, age, and affinity groups. They were also aware of the need to develop a positive spirit among the bank staff to increase productivity and to create better customer relations.

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Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America - Richard Germain

Synopsis "Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America "

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