Name: Enciclopedia de Negocios (in Spanish)
SKU: 55824946
Price: 519.00 ZAR
Availability: InStock
Author: Lourdes Munch
ISBN: 9786079983031

portada Enciclopedia de Negocios (in Spanish)

Type

Physical Book

Author

Lourdes Munch

Publisher

Metaverso

Year

2023

Language

Spanish

Pages

222

Format

Paperback

Dimensions

22x15 cm

ISBN13

9786079983031

Edited in

México

Synopsis "Enciclopedia de Negocios (in Spanish)"

Escrita por la experta Lourdes Münch, esta obra es una guía imprescindible para el estudiante, empresario, ejecutivo y toda persona interesada en el tema. Abarca los aspectos fundamentales del campo de la administración, ingeniería y gestión. Desde los conceptos básicos hasta las últimas tendencias, encontrarás definiciones claras y concisas de los términos más relevantes utilizados en el ámbito empresarial y de negocios. Descubre las teorías y modelos desarrollados por destacados autores, así como las distintas escuelas
de pensamiento que han influenciado el arte de dirigir organizaciones y
las técnicas indispensables para triunfar en el mundo de los negocios. Los temas que incluye abarcan desde las finanzas y la contabilidad, organización, emprendedurismo, dirección y liderazgo, el control, hasta la mercadotecnia y la publicidad; la ingeniería, la gestión y la inteligencia artificial.

Lourdes Munch

(Author)

View Author's Page

Lourdes Münch Galindo is a Mexican academic and author specialized in management, education, and organizational development. She graduated with a degree in Administration from the Faculty of Accounting and Administration at UNAM and earned her Doctorate in Business Administration at Newport University, as well as a Ph.D. in Philosophy. She has additional training in teaching and educational planning from CIDE-UNAM, total quality from FUNDAMECA, and organizational development from the University of New York.

Throughout her career, she has authored more than 30 books and educational materials, many of which are used in Mexican and Latin American universities. Among her most notable works are Fundamentos de administración, Métodos y técnicas de investigación, Administración: gestión organizacional, enfoques y proceso administrativo, and Formación de emprendedores y empresarios.

Her academic approach integrates administrative theory with educational practice, promoting a humanistic and contextualized vision of organizational management. In an interview, Münch highlighted the importance of educational administration as a tool to improve the quality of the Latin American educational system, emphasizing the need to adapt to the cultural and social realities of each country.

In addition to her work as an author, she has given lectures and participated in educational projects at various institutions, establishing herself as a reference in the field of educational administration in Mexico.

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