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portada Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria
Type
Physical Book
Publisher
Author
Language
English
Pages
172
Format
Paperback
ISBN13
9786208012885

Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria

Dr. Patience G. Oguru (Author) · Lap Lambert Academic Publishing · Paperback

Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria - Dr. Patience G. Oguru

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Synopsis "Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria"

The telecommunications industry is vital to modern economies, particularly in emerging markets like Nigeria. To succeed in a competitive and rapidly changing environment, telecom companies must implement entrepreneurial marketing practices to sustain market leadership and performance.The book based on the thesis, titled "Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria", investigates how these strategies influence business outcomes in a diverse region. It explores the entrepreneurial marketing practices adopted by telecom companies and their impact on performance. The study provides valuable insights for scholars, practitioners, and policymakers.

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