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portada Epiphany Marketing: The Heart of Marketing Starts at Your Core
Type
Physical Book
Author
Publisher
Language
English
Pages
106
Format
Hardcover
Dimensions
20.3x12.7x0.8 cm
Weight
0.22 kg.
ISBN13
9780578533322
Categories

Epiphany Marketing: The Heart of Marketing Starts at Your Core

Maisha Cobb (Author) · Malimaja Marketing · Hardcover

Epiphany Marketing: The Heart of Marketing Starts at Your Core - Cobb, Maisha

New Book Imported to South Africa
Delivery: 20 Oct - 02 Nov Shipping: 12 to 16 business days.
R 504
R 504

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Synopsis "Epiphany Marketing: The Heart of Marketing Starts at Your Core"

Marketing is changing and that change is being fueled by the intersection of technology, culture and a global mindset demanding access to content that is specific and relatable. In a world that suddenly doesn't seem so big, marketing must pivot to align with values and beliefs that connect individuals. At the heart of this change is a need for authenticity and for organizations to be steadfast in articulating their core beliefs. For some, this will require the mindset and courage to reestablish their purpose and rediscover how to lead from their core.Every organization is capable of marketing, but succeeding in marketing will require a change in approach to adapt to the expectations of fans today. This book offers a fresh perspective for those who are looking to reimagine marketing by first reimagining their organizations.

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The book is written in English.

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The binding of this edition is Hardcover.

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