Essentials of Entrepreneurship Second Edition. Changing the World, One Idea at a Time - Robert A. Baron;Keith M. Hmieleski

New to the second edition: •

Two brand new chapters, addressing the issues facing the next generation of entrepreneurs: • how to achieve long-term success through maintaining growth with sustainable business goalsthe emerging trends to look out for, including the gig economy and technological advances.•New updated case studies place entrepreneurial theory into practice, identifying how others can take inspiration from them. Updated cases and examples include Pets.com; aeroponic farming; Martha Stewart Living; the amphicar and social networksNew discussion of non-traditional forms of support such as crowd funding and social media, and their effect on the modern entrepreneurUpdated chapter on opportunity recognition; why some people are better at it than others and the role of self-regulatory theory, including signal detection theoryNew coverage of the effects of business failure, including the role of psychological capital and how successful serial entrepreneurs learn from their failures and mistakesUpdated coverage of the government regulation and legislation affecting new ventures.

Presenting a concise and current overview of entrepreneurship and assuming no previous knowledge, this text is ideal for use in any undergraduate or MBA level entrepreneurship course, whether within a business school or any other discipline.