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Facing concerns of the longevity of the OEM model within China: An investigation of the importance of corporate & brand strategy in facilitating the transition from OEM to OBM
Laura E. M. Thomson
Facing concerns of the longevity of the OEM model within China: An investigation of the importance of corporate & brand strategy in facilitating the transition from OEM to OBM
Laura E. M. Thomson (Author) · LAP LAMBERT Academic Publishing · Paperback
Facing concerns of the longevity of the OEM model within China: An investigation of the importance of corporate & brand strategy in facilitating the transition from OEM to OBM
Laura E. M. Thomson
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