Name: Fifty Shades of Marketing: Whip Your Business Into Shape & Dominate Your Competition
Price: 378.00 ZAR
Availability: InStock
Author: Philip Kotler
ISBN: 9780692554968

portada Fifty Shades of Marketing: Whip Your Business Into Shape & Dominate Your Competition

Fifty Shades of Marketing: Whip Your Business Into Shape & Dominate Your Competition

Type

Physical Book

Author

Philip Kotler

Publisher

Krish Publishing

Language

English

Pages

268

Format

Paperback

ISBN13

9780692554968

Fifty Shades of Marketing: Whip Your Business Into Shape & Dominate Your Competition

Philip Kotler (Author) · Krish Publishing · Paperback

New Book Imported to South Africa

Delivery: 02 Sep - 15 Sep

R 378

R 378

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Synopsis "Fifty Shades of Marketing: Whip Your Business Into Shape & Dominate Your Competition"

The Internet has become a necessity to conduct business. Billions of people around the world are now more connected than ever before.Whether you're an operating business or a college or job applicant, decision-makers need to know about you... what you offer... why you're awesome. Traditional marketing no longer cuts it today. With a foreword written by marketing legend and leading Northwestern University Kellogg School of Management academic Philip Kotler, Fifty Shades Of Marketing lays out specific ideas, step-by-step techniques, and beneficial resources to remove the chains holding you back from success in a digital age. Chapter topics include: - The New PR- How Millennial Marketing Will Get You Gen Y Customers- How To Create Beneficial Facebook Marketing Campaigns- 3 Ways To Make Money Off Craigslist- How To Be Discovered On LinkedIn- How To Publish A Book- How Affiliate Marketing Can Generate Revenue Rapidly With Very Little Work - How Advertising On Porn Sites Can Grow Your Business Cost-Effectively And much, much more!

Philip Kotler

(Author)

View Author's Page

Philip Kotler (n. 1931) es un economista y profesor estadounidense, considerado una de las máximas autoridades mundiales en mercadotecnia. Doctorado en Economía por el MIT y con estudios en la Universidad de Chicago y Harvard, ha ejercido gran parte de su carrera en la Kellogg School of Management de la Northwestern University. Su visión ha transformado la disciplina del marketing, pasando de un enfoque meramente comercial a una perspectiva integral que incluye la responsabilidad social, la sostenibilidad y la innovación tecnológica.

Autor de más de sesenta libros, entre los que destaca Marketing 6.0, Kotler ha introducido conceptos que hoy son pilares de la gestión empresarial, como el marketing social, el marketing 3.0 y la importancia del valor compartido. Su obra ha sido traducida a decenas de idiomas y utilizada como referencia académica en todo el mundo, consolidándolo como un pensador clave en la evolución del marketing contemporáneo.

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