Name: food quality and consumer value
SKU: 3409206
Price: 2616.00 ZAR
Availability: InStock
Author: schröder
ISBN: 9783540439141

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Type

Physical Book

Publisher

Springer

Author

schröder

Language

English

Pages

330

ISBN

3540439145

ISBN13

9783540439141

Synopsis "food quality and consumer value"

consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. yet, the question being asked is how close retailers actually come to fulfilling their customers requirements. the concept of consumer value is one of the main pillars underpinning the theory of market differentiation. this book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and consumer science playing central parts. it approaches food quality from both the technical and the consumer satisfaction perspectives, and assesses the roles of management and regulatory tools in delivering food quality for all. each area is discussed in detail, using the appropriate technical terminology, but keeping the text accessible to readers from both academic traditions, as well as to non-specialist readers.