Name: Franchising Hospitality Services
SKU: 56049082
Price: 4190.00 ZAR
Availability: InStock
Author: Lashley, Conrad ; Morrison, Alison
ISBN: 9781138148734

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portada Franchising Hospitality Services

Type

Physical Book

Publisher

Routledge

Author

Lashley, Conrad ; Morrison, Alison

Language

English

Pages

296

Format

Hardcover

Weight

0.55 kg.

ISBN13

9781138148734

Edition No.

Synopsis "Franchising Hospitality Services"

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.

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Franchising Hospitality Services - Lashley, Conrad ; Morrison, Alison

Synopsis "Franchising Hospitality Services"

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