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portada Fraud Prevention in Online Digital Advertising (Springerbriefs in Computer Science)
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
54
Format
Paperback
ISBN13
9783319567921
Edition No.
1
Categories

Fraud Prevention in Online Digital Advertising (Springerbriefs in Computer Science)

Xingquan Zhu; Haicheng Tao; Zhiang Wu (Author) · Springer · Paperback

Fraud Prevention in Online Digital Advertising (Springerbriefs in Computer Science) - Xingquan Zhu; Haicheng Tao; Zhiang Wu

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Synopsis "Fraud Prevention in Online Digital Advertising (Springerbriefs in Computer Science) "

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.

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