Name: Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands
Price: 281.00 ZAR
Availability: InStock
Author: Dyer, Paul
ISBN: 9781544520773

portada Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands

Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands

Type

Physical Book

Author

Paul Dyer

Publisher

Lioncrest Publishing

Year

2021

Language

English

Pages

252

Format

Paperback

Dimensions

21.6 x 14.0 x 1.4 cm

Weight

0.32 kg.

ISBN13

9781544520773

Synopsis "Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands "

Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales. Now, this friction has reached a boiling point. Consumers are fighting back with ad blockers, ad-free subscriptions, and calls to regulate Big Advertising's overreach. Marketing today-and tomorrow-will be on their terms. As a brand marketer, are you ready to deliver? Marketing expert Paul Dyer has helped dozens of leading brands stay ahead of the curve and navigate the rocky media landscape of the last two decades. In Friction Fatigue, Paul shows you why advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which advertising is no longer the answer. With a new wave of pandemic-accelerated disruption, you'll learn how to gird your business against competitors and lead the pack with fresh marketing strategies. Featuring behind-the-scenes stories and expert insights, this book is your chance to prepare for a future in which the consumer rules.

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Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands - Dyer, Paul

Synopsis "Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands "

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