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portada From Local Champions to Global Masters: A Strategic Perspective on Managing Internationalization
Type
Physical Book
Author
Publisher
Language
English
Pages
208
Format
Paperback
Dimensions
22.9 x 15.2 x 1.3 cm
Weight
0.34 kg.
ISBN13
9781349426591
Categories

From Local Champions to Global Masters: A Strategic Perspective on Managing Internationalization

Kenneth A. Loparo (Author) · P. Verdin (Author) · N. Van Heck (Author) · Palgrave MacMillan · Paperback

From Local Champions to Global Masters: A Strategic Perspective on Managing Internationalization - Verdin, P. ; Heck, N. Van ; Loparo, Kenneth A.

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Synopsis "From Local Champions to Global Masters: A Strategic Perspective on Managing Internationalization"

Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.

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