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portada Get Digital: A Marketer's Guide to Unleashing the Power of Technology
Type
Physical Book
Publisher
Author
Language
English
Pages
178
Format
Paperback
ISBN13
9780615880259

Get Digital: A Marketer's Guide to Unleashing the Power of Technology

Talib K Morgan (Author) · Actuan Press · Paperback

Get Digital: A Marketer's Guide to Unleashing the Power of Technology - Talib K Morgan

New Book Imported to South Africa
Delivery: 23 Oct - 05 Nov Shipping: 16 to 20 business days.
R 339
R 339

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Synopsis "Get Digital: A Marketer's Guide to Unleashing the Power of Technology"

Get Digital: A Marketer's Guide to Unleashing the Power of Digital Technology is a technology primer for marketers. It explores the questions raised by marketers and other professionals who are coming to terms with the necessity of having a firmer grasp of digital and web technologies. It offers answers to the challenges marketers face in managing digital customer experiences and highlights technologies that can be used to optimize the creation, delivery and maintenance of those experiences. This book is an informative reference for people who need to Get Digital: Discover the importance of thinking about Digital strategically Understand options for social media listening and engagement Make informed decisions about mobile user experiences Use metrics that matter to measure performance of your web properties Identify processes for selecting technologies that suit yours and your customers' needs Learn the options for integrating a technology team with your marketing group Understand how to use agile methodologies to more rapidly develop solutions

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The book is written in English.

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The binding of this edition is Paperback.

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