Name: Global Challenges and Uncertainty in Tourism and Hospitality, Volume II. Marketing Advancements and Value Creation
Price: 2811.00 ZAR
Availability: InStock
Author: Alkis Thrassou;Leonidas Efthymiou;Demetris Vrontis;Daisy Xuefeng Fan
ISBN: 9783031924088

portada Global Challenges and Uncertainty in Tourism and Hospitality, Volume II. Marketing Advancements and Value Creation

Global Challenges and Uncertainty in Tourism and Hospitality, Volume II. Marketing Advancements and Value Creation

Type

Physical Book

Publisher

Palgrave Macmillan

Author

Alkis Thrassou;Leonidas Efthymiou;Demetris Vrontis;Daisy Xuefeng Fan

Collection

Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science

Year

2025

Pages

309

Format

Hardcover

Dimensions

21.00 x 14.80 cm

ISBN13

9783031924088

Global Challenges and Uncertainty in Tourism and Hospitality, Volume II. Marketing Advancements and Value Creation

Alkis Thrassou;Leonidas Efthymiou;Demetris Vrontis;Daisy Xuefeng Fan (Author) · Palgrave Macmillan · Hardcover

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Synopsis "Global Challenges and Uncertainty in Tourism and Hospitality, Volume II. Marketing Advancements and Value Creation"

This edited collection book unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges. As the second of two volumes, it builds upon the conclusions established in Volume I to highlight pathways for the tourism and hospitality industry to thrive during critical moments of global uncertainty. From crises such as pandemics, wars, and economic downturns to the sustainable dynamics of host-guest relationships and varied forms of tourism, the chapters in this volume analyze the complexities of value perception and customer choices, explore marketing strategies, and examine the role of technology in supporting tourism sustainability. Utilizing multiple empirical scientific methodologies and international literature analyses, the volume delves into entrepreneurial skills, evaluates hazards for physically impaired visitors, and builds practicable knowledge on marketing and value creation. It also contributes unique insights, fostering a holistic understanding of this dynamic industry. This book is essential for researchers, scholars, and practitioners in tourism and hospitality, as well as policymakers and business leaders seeking to navigate the evolving landscape. It presents cross-disciplinary contributions that offer multi-perspective insights, combining diverse scientific fields to explore strategies that enhance competitiveness and resilience in global tourism and hospitality.