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portada Global Luxury Trends: Innovative Strategies for Emerging Markets
Type
Physical Book
Author
Publisher
Language
English
Pages
275
Format
Paperback
Dimensions
23.4 x 15.6 x 1.5 cm
Weight
0.39 kg.
ISBN13
9781349449682
Categories

Global Luxury Trends: Innovative Strategies for Emerging Markets

J. Hoffmann (Author) · I. Coste-Manière (Author) · Palgrave MacMillan · Paperback

Global Luxury Trends: Innovative Strategies for Emerging Markets - Hoffmann, J. ; Coste-Manière, I.

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Synopsis "Global Luxury Trends: Innovative Strategies for Emerging Markets"

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

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