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portada Grand Brand Rajini: Brand Management the Rajinikanth Way
Type
Physical Book
Author
Publisher
Language
English
Pages
160
Format
Paperback
Dimensions
19.8x12.9x0.9 cm
Weight
0.16 kg.
ISBN13
9788129120595
Categories

Grand Brand Rajini: Brand Management the Rajinikanth Way

P. C. Balasubramanian (Author) · Ram N. Ramakrishnan (Author) · Rupa Publications India · Paperback

Grand Brand Rajini: Brand Management the Rajinikanth Way - Balasubramanian, P. C. ; Ramakrishnan, Ram N.

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Synopsis "Grand Brand Rajini: Brand Management the Rajinikanth Way"

Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran

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