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portada Handbook of E-Tourism
Type
Physical Book
Publisher
Author
Year
2026
Language
English
Pages
270
Format
Hardcover
Dimensions
23.4x15.6x1.5 cm
ISBN13
9789349690332

Handbook of E-Tourism

Meenakshi S Jayant Choksi (Author) · Agri Horti Press · Hardcover

Handbook of E-Tourism - Meenakshi S Jayant Choksi

New Book Imported to South Africa
Delivery: 22 Sep - 30 Sep Shipping: 6 to 7 business days.
R 1,204
R 1,204

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Synopsis "Handbook of E-Tourism"

Introduction to E-Tourism: Provide an overview of e-tourism, focusing on how digital technologies are transforming the tourism industry through online platforms, virtual experiences, and mobile accessibility.
Online Travel Services: Discuss the rise of online travel agencies (OTAs), booking engines, and meta-search platforms that allow travelers to plan, compare, and book trips conveniently and cost-effectively.
Digital Marketing in Tourism: Explore digital marketing strategies such as SEO, social media marketing, content creation, and influencer partnerships used to attract and engage global travelers.
Tourism Information Systems: Highlight the role of information and communication technologies (ICT) in managing and delivering tourism services, including CRM systems, digital payment gateways, and cloud-based booking software.
Virtual and Augmented Reality: Examine the growing use of VR and AR in offering immersive travel previews, virtual tours of destinations, and enhanced visitor experiences at tourist sites.
Data Analytics and Personalization: Discuss how big data and analytics are used to understand traveler behavior, predict trends, and offer personalized travel experiences based on preferences and browsing history.
Smart Tourism and IoT: Introduce smart tourism concepts powered by IoT devices and smart infrastructure, enabling seamless, real-time services and efficient destination management.
Challenges and Future Trends: Address key challenges such as cybersecurity, digital literacy, and platform competition, while exploring future directions like AI-powered chatbots, blockchain in travel, and sustainable e-tourism practices.

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The book is written in English.

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The binding of this edition is Hardcover.

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