Name: Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know
SKU: 53621823
Price: 417.00 ZAR
Availability: InStock
Author: Dr. Markus Husemann-Kopetzky
ISBN: 9783947897001

portada Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know

Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know

Type

Physical Book

Publisher

Pricing School Press

Author

Dr. Markus Husemann-Kopetzky

Year

2018

Language

English

Pages

191

Format

Paperback

ISBN13

9783947897001

Synopsis "Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know "

NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA★ 2021 update out now. Please find instant access on the website. ★"Favorite 5 Books on Pricing"―Journal "Consumer Neuroscience in Business", issue June 2019, p. 21"Best 3 Product Pricing Books of All Time"―Bookauthority.org"This book is an absolute must-read for any business owner or marketer.”―Brian Tracy, Best-Selling Author, "The Psychology of Selling""The Handbook on the Psychology of Pricing is a masterpiece.”―Phil McGee, President, Decision Breakers, and Host of Shoppernomics PodcastHow to Make Your Prices (Almost) Irresistible?Discover the Power of Psychological Pricing.Prices are paid by customers. But many companies solely focus on their internal costs (mark-up pricing), their external competitors (competition-based pricing) or assume that people behave rationally (value-based pricing).The Handbook on the Psychology of Pricing dives deep on a customer-centric approach. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available in the market and introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion and people’s perception of prices.Readers will discover the profound art of psychological pricing and influencing customers’ buying behavior. More specifically, you willUnderstand how to raise attractiveness of your prices and offerings for your customers and lift sales and margins for your business.Learn how to increase customers’ willingness to pay for your products and services.Expand your pricing skill set and learn about more than 100 effects unearthed and backed by solid academic research.Boost your professional value by emerging yourself into a new and growing field of research: behavioral pricing.Stay ahead of the curve and receive free updates exclusive for readers.Dr. Husemann-Kopetzky translates hundreds of academic papers into a handy manual for business owners and managers to optimize prices from a customers’ perceptive.This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.

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Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know - Dr. Markus Husemann-Kopetzky

Synopsis "Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know "

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