Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Humanizing Digital: Understanding Consumer Behaviour in a Virtual World
Type
Physical Book
Author
Publisher
Year
2022
Language
English
Pages
256
Format
Hardcover
Dimensions
23.1x15.5x2.5 cm
Weight
0.41 kg.
ISBN13
9781119812982
Categories

Humanizing Digital: Understanding Consumer Behaviour in a Virtual World

Robert Harles (Author) · Wiley · Hardcover

Humanizing Digital: Understanding Consumer Behaviour in a Virtual World - Harles, Robert

New Book Imported to South Africa
Delivery: 17 Sep - 25 Sep Shipping: 2 to 3 business days.
R 508
R 508

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Humanizing Digital: Understanding Consumer Behaviour in a Virtual World "

Explore the human side of the latest digital technologies and trends In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you'll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation. The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find: Strategies for creating end-to-end digital experiences that hit home with consumers Techniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brands Incisive discussions of how data is becoming ever more targeted, identifiable and real-time - and what to do about it Perfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews