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portada Identity Designed: The Definitive Guide to Visual Branding
Type
Physical Book
Author
Publisher
Year
2019
Language
English
Pages
240
Format
Hardcover
Dimensions
25.7x22.4x2.3 cm
Weight
1.27 kg.
ISBN13
9781631595943
Categories

Identity Designed: The Definitive Guide to Visual Branding

David Airey (Author) · Rockport Publishers · Hardcover

Identity Designed: The Definitive Guide to Visual Branding - Airey, David

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Synopsis "Identity Designed: The Definitive Guide to Visual Branding "

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Customers reviews

Félix Zambrano Thursday, August 14, 2025
Verified Purchase

Toda una joya! Es una gran herramienta que te brinda un entendimiento más profundo así como las buenas prácticas en el desarrollo de proyectos de branding

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The book is written in English.

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The binding of this edition is Hardcover.

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