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portada Images of Utopia in the Advertising Page de Luigi Manca(Lexington Books)
Type
Physical Book
Publisher
Author
Language
English
Format
Hardcover
ISBN13
9781666959147

Images of Utopia in the Advertising Page de Luigi Manca(Lexington Books)

Manca Luigi,Manca Alessandra (Author) · Lexington Books · Hardcover

Images of Utopia in the Advertising Page de Luigi Manca(Lexington Books) - Manca Luigi,Manca Alessandra

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Delivery: 06 Oct - 14 Oct Shipping: 5 to 6 business days.
R 1,967
R 1,967

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Synopsis "Images of Utopia in the Advertising Page de Luigi Manca(Lexington Books)"

In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the public's unbridled desires, rather than reality itself, the authors argue that these idealistic reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment. They extend this analysis to argue that political moderates have long underestimated the ability of mass media and charismatic, radical politicians to tap into the utopian dreams of millions of disillusioned--and predominantly white--Americans to leverage these dreams in order to further their own political agendas. Ultimately, this cumulative study spanning decades of advertisement history portrays a consumer utopia shaped almost exclusively by unrestrained consumer desire.

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The binding of this edition is Hardcover.

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