Name: Imagineering: Innovation in the Experience Economy
Price: 1329.00 ZAR
Availability: InStock
Author: Kuiper, Gabriëlle ; Smit, Bart
ISBN: 9781780644653

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portada Imagineering: Innovation in the Experience Economy

Imagineering: Innovation in the Experience Economy

Type

Physical Book

Author

Gabriëlle Kuiper

Bart Smit

Publisher

Cabi

Language

English

Pages

292

Format

Paperback

Dimensions

24.4 x 18.8 x 1.5 cm

Weight

0.82 kg.

ISBN13

9781780644653

Synopsis "Imagineering: Innovation in the Experience Economy"

To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focuses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.

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Imagineering: Innovation in the Experience Economy - Kuiper, Gabriëlle ; Smit, Bart

Synopsis "Imagineering: Innovation in the Experience Economy"

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