Name: Immersion: The Science of the Extraordinary and the Source of Happiness
Price: 357.00 ZAR
Availability: InStock
Author: Zak, Paul
ISBN: 9781544531953

portada Immersion: The Science of the Extraordinary and the Source of Happiness

Immersion: The Science of the Extraordinary and the Source of Happiness

Type

Physical Book

Author

Paul Zak

Publisher

Lioncrest Publishing

Language

English

Pages

272

Format

Paperback

Dimensions

21.6 x 14.0 x 1.5 cm

Weight

0.35 kg.

ISBN13

9781544531953

Synopsis "Immersion: The Science of the Extraordinary and the Source of Happiness "

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. You can guess if your experience will be extraordinary-or you can apply the insights from Immersion to ensure it is.

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Immersion: The Science of the Extraordinary and the Source of Happiness - Zak, Paul

Synopsis "Immersion: The Science of the Extraordinary and the Source of Happiness "

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