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portada Impact of employer brand on organizational attractiveness
Type
Physical Book
Author
Publisher
Language
English
Pages
112
Format
Paperback
Dimensions
22.9 x 15.2 x 0.7 cm
Weight
0.18 kg.
ISBN13
9786204154114
Categories

Impact of employer brand on organizational attractiveness

Baba Seini Seini (Author) · Our Knowledge Publishing · Paperback

Impact of employer brand on organizational attractiveness - Seini, Baba Seini

New Book Imported to South Africa
Delivery: 25 Aug - 03 Sep Shipping: 14 to 15 business days.
R 1,206
R 1,206

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Synopsis "Impact of employer brand on organizational attractiveness"

Today, companies are not only competing for their products and services, but also for their primary source of competitive advantage: their human resources. With this in mind, organizational attraction is one of the most important issues facing organizations. The present study was conducted with 205 job seekers at the end of their training in the cities of Douala, Yaoundé and Ngaoundéré in order to show that employer branding had a positive impact on organizational attractiveness. At the end of the research process, it was found that the correlations between the variables were all positive. Corporate social responsibility was not found to be a predictor of attraction. These results support the conclusions of the few previous studies conducted with students. Furthermore, they confirm the importance for organizations to develop a positive and distinctive image (notably through organizational traits): they will thus be perceived as employers of choice and the attraction of candidates will be increased.

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