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portada Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality (Forschungs-
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
240
Format
Paperback
ISBN13
9783658212056
Edition No.
1
Categories

Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality (Forschungs-

Christine Cowen-Elstner (Author) · Springer Gabler · Paperback

Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality (Forschungs- - Christine Cowen-Elstner

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Synopsis "Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality (Forschungs- "

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.

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