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portada Inclusive Branding: The why and how of a Holistic Approach to Brands
Type
Physical Book
Publisher
Author
Language
English
Pages
210
Format
Paperback
ISBN13
9781349430154

Inclusive Branding: The why and how of a Holistic Approach to Brands

Klaus Schmidt; C. Ludlow (Author) · Palgrave · Paperback

Inclusive Branding: The why and how of a Holistic Approach to Brands - Klaus Schmidt; C. Ludlow

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Synopsis "Inclusive Branding: The why and how of a Holistic Approach to Brands "

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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