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portada Independent Luxury: The Four Innovation Strategies to Endure in the Consolidation Jungle
Type
Physical Book
Publisher
Author
Year
2015
Language
English
Pages
252
Format
Hardcover
ISBN13
9781137481443
Edition No.
1
Categories

Independent Luxury: The Four Innovation Strategies to Endure in the Consolidation Jungle

Jonas Hoffmann; Laurent Lecamp (Author) · Palgrave Macmillan · Hardcover

Independent Luxury: The Four Innovation Strategies to Endure in the Consolidation Jungle - Jonas Hoffmann; Laurent Lecamp

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Synopsis "Independent Luxury: The Four Innovation Strategies to Endure in the Consolidation Jungle "

In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.

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The binding of this edition is Hardcover.

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