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portada Infusion the New Way to Drink Coffee
Type
Physical Book
Publisher
Author
Language
English
Pages
84
Format
Paperback
Dimensions
22.9 x 15.2 x 0.5 cm
ISBN13
9786202323697

Infusion the New Way to Drink Coffee

Diaz Realpe, Luisa Fernanda; Salinas Erazo, Isabella; David Tenorio, Luis Enrique (Author) · Our Knowledge Publishing · Paperback

Infusion the New Way to Drink Coffee - Diaz Realpe, Luisa Fernanda; Salinas Erazo, Isabella; David Tenorio, Luis Enrique

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Synopsis "Infusion the New Way to Drink Coffee"

Given that Colombia is renowned for producing excellent coffee, there is a need to capitalize on this situation and delve into the context of the Colombian coffee industry in order to innovatively create various products aimed at coffee consumers. However, organizations must face new market challenges, where they can advance accordingly, because if they do not implement innovation processes, they may run the risk of losing competitiveness within the business sector. In view of this, this research will be carried out in collaboration with various experts in the field, starting with an understanding of the demands of the coffee market, which is changing and increasingly demanding. Based on this, organizations such as ASOMIPRAM need to meet these obligations. Through the analysis of consumer perception, this project will study the feasibility of launching an infusion coffee (coffee packaged in tea bags) on the market, which will provide users with a faster and more effective way to prepare coffee, as it has been identified that the main.

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