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portada Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Type
Physical Book
Publisher
Author
Year
2021
Language
English
Pages
472
Format
Paperback
ISBN13
9781292411217

Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Kenneth Clow; Donald Baack (Author) · Pearson · Paperback

Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow; Donald Baack

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Synopsis "Integrated Advertising, Promotion, and Marketing Communications, Global Edition "

For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.

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The book is written in English.

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The binding of this edition is Paperback.

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