Name: Intelligent online advertising
SKU: 59068770
Price: 1273.00 ZAR
Availability: InStock
Author: Toure, Ousmane
ISBN: 9786206212812

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Type

Physical Book

Author

Ousmane Toure

Publisher

Our Knowledge Publishing

Language

English

Pages

Format

Paperback

Dimensions

22.9x15.2x0.5 cm

Weight

0.14 kg.

ISBN13

9786206212812

Synopsis "Intelligent online advertising"

Internet advertising is a very dynamic sector. In recent years, we've seen some very advanced technological advances in targeting consumers on the Internet. And all this thanks to the use of two elements: technology and data. Since the beginning of marketing, the fundamental objective of every marketer has been to know how best to address his target. Perfect targeting has therefore always been the marketer's holy grail. From advertising orchestrated around the product, through advertising around the brand, to advertising based on the audience's personal data, there have been far-reaching ramifications that have greatly advanced advertising in terms of accuracy and relevance. In the end, what we've learned from this thesis is that our objection to the limits of behavioral research in intelligent advertising, with its tools mobilized to get as close as possible to the identity and behavior of the user, the consumer, is highly relevant.

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Intelligent online advertising - Toure, Ousmane

Synopsis "Intelligent online advertising"

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