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portada Intercultural and International Business Communication: Theory, Research, and Teaching
Type
Physical Book
Publisher
Author
Language
English
Pages
352
Format
Paperback
Dimensions
22.9x15.2x1.9 cm
Weight
0.47 kg.
ISBN13
9783039116805
Edition No.
0002
Categories

Intercultural and International Business Communication: Theory, Research, and Teaching

Gotti, Maurizio ; Palmer-Silveira, Juan Carlos ; Ruiz-Garrido, Miguel F. (Author) · Peter Lang Group Ag, International Academic P · Paperback

Intercultural and International Business Communication: Theory, Research, and Teaching - Gotti, Maurizio ; Palmer-Silveira, Juan Carlos ; Ruiz-Garrido, Miguel F.

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Synopsis "Intercultural and International Business Communication: Theory, Research, and Teaching"

This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.

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