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portada Internal Branding: Growing Your Brand from Within
Type
Physical Book
Author
Publisher
Language
English
Pages
172
Format
Paperback
Dimensions
21.6x14x1 cm
Weight
0.23 kg.
ISBN13
9789810741112
Categories

Internal Branding: Growing Your Brand from Within

Jerome Joseph (Author) · Brand Theatre Pte Ltd · Paperback

Internal Branding: Growing Your Brand from Within - Joseph, Jerome

New Book Imported to South Africa
Delivery: 02 Dec - 11 Dec Shipping: 17 to 21 business days.
R 503
R 503

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Synopsis "Internal Branding: Growing Your Brand from Within "

Today Internal Branding has become one of the most important aspects of an organisation's branding strategy and their quest for competitive differentiation. An organisation which is not aligned on the inside often fails to deliver their brand consistently to their external stakeholders. The biggest mistake organizations make is to invest in external branding without focusing from within, leaving your employees unaligned, disorientated and disconnected from your brand. Until everyone from your CEO to your intern can accurately and consistently articulate your brand's promise, how do you expect your customers to?The best brand growth strategies start from within!Foster a culture of brand building where every employee not just understands their brand promise but believes in it and knows how to deliver on it consistently. This book will present you steps on how to Grow your Brand from Within using our 6-Step Internal Brand Strategy Action Plan. You will learn how to impact your internal audience with the right strategies so that you can build a living, breathing force that will promote your brand better than any other marketing campaign.The book will also feature over 20 case studies from world-class brands such as Southwest, Disney, Ritz-Carlton and Zappos. Get ready to build World Class Internal Branding Strategies to Grow your brand, Nurture Employee Engagement, Build Loyalty and Impact your Bottom Line.

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The binding of this edition is Paperback.

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