Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada international brand management of chinese companies: case studies on the chinese household appliances and consumer electronics industry entering us an
Type
Physical Book
Author
Publisher
Year
2010
Language
English
Pages
370
Format
Paperback
Dimensions
23.4 x 15.6 x 2.0 cm
Weight
0.53 kg.
ISBN
3790825492
ISBN13
9783790825497
Categories

international brand management of chinese companies: case studies on the chinese household appliances and consumer electronics industry entering us an

Sandra Bell (Author) · Physica-Verlag · Paperback

international brand management of chinese companies: case studies on the chinese household appliances and consumer electronics industry entering us an - Bell, Sandra

Cheaper New Book Imported to South Africa
Delivery: 17 Aug - 28 Aug Shipping: 13 to 17 business days.
R 3,128
Faster New Book Imported to South Africa
Delivery: 05 Aug - 13 Aug Shipping: 5 to 6 business days.
R 4,265
R 3,128

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "international brand management of chinese companies: case studies on the chinese household appliances and consumer electronics industry entering us an"

China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those "economic miracles" which have brought Germany, Japan, and the South East Asian Tigers into the top-league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews