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portada International Business Development: A Concise Textbook Focusing on International B-To-B Contexts
Type
Physical Book
Publisher
Year
2021
Language
English
Pages
282
Format
Paperback
ISBN13
9783658332204
Edition No.
1
Categories

International Business Development: A Concise Textbook Focusing on International B-To-B Contexts

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Synopsis "International Business Development: A Concise Textbook Focusing on International B-To-B Contexts "

This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management. The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

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