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portada International Marketing: A Trade Shows Perspective (Peer Reviewed Pub): International Marketing: A Trade Shows Perspective
Type
Physical Book
Publisher
Author
Language
English
Pages
220
Format
Paperback
ISBN13
9783659777202

International Marketing: A Trade Shows Perspective (Peer Reviewed Pub): International Marketing: A Trade Shows Perspective

Sanjay Nandal (Author) · Lap Lambert Academic Publishing · Paperback

International Marketing: A Trade Shows Perspective (Peer Reviewed Pub): International Marketing: A Trade Shows Perspective - Sanjay Nandal

New Book Imported to South Africa
Delivery: 16 Oct - 26 Oct Shipping: 13 to 14 business days.
R 1,473
R 1,473

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Synopsis "International Marketing: A Trade Shows Perspective (Peer Reviewed Pub): International Marketing: A Trade Shows Perspective"

This book is designed to help potential exporters to get maximum out of trade shows participation. The book has been divided into Eight (08) chapters. Chapter 1 introduces the growing importance of world trade in Indian economy. Chapter 2 Discusses about the various strategies adopted by exporters to explore overseas markets. Chapter 3 In this chapter various types of trade fairs and exhibition have been covered extensively. International regulatory, aspects which regulates the organization of these trade shows, have been explained. Chapter 4 discusses how trade fairs and exhibitions evolved as a platform for product/service introduction in foreign markets. Chapter 5 discusses how export can be managed effectively. Highlights problems faced by exporters. Chapter 6 Various types of institutions which support the organization of these trade shows have been discussed. Chapter 7 In this chapter various Government schemes, financial as well as non-financial, of Govt. of India has been discussed. These are the schemes to promote International trade. Chapter 8 Basic principles of effective participation have been discussed. Required Arrangements for successful shows have been discussed.

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