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portada International Place Branding Yearbook 2011
Type
Physical Book
Publisher
Author
Year
2011
Language
English
Pages
213
Format
Hardcover
ISBN
230279538
ISBN13
9780230279537
Edition No.
2011
Categories

International Place Branding Yearbook 2011

Frank M. Go; Robert Govers (Author) · Palgrave Macmillan · Hardcover

International Place Branding Yearbook 2011 - Frank M. Go; Robert Govers

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Synopsis "International Place Branding Yearbook 2011 "

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

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The binding of this edition is Hardcover.

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