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portada investor relations: the art and philosophy of effective corporate communications
Type
Physical Book
Author
Publisher
Year
2008
Language
English
Pages
124
Format
Hardcover
Dimensions
24.3 x 15.3 x 2.0 cm
Weight
0.36 kg.
ISBN
0557028620
ISBN13
9780557028627
Categories

investor relations: the art and philosophy of effective corporate communications

Thomas J. Lauria (Author) · Lulu.com · Hardcover

investor relations: the art and philosophy of effective corporate communications - Lauria, Thomas J.

New Book Imported to South Africa
Delivery: 21 Aug - 01 Sep Shipping: 4 to 5 business days.
R 690
R 690

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Synopsis "investor relations: the art and philosophy of effective corporate communications"

The primary objective of this handbook is to create a comprehensive knowledge base on the broad and sometimes misunderstood topic of investor relations, the center of most corporate communications programs. The approach taken was to first develop a thorough understanding of Wall Street itself. Having been a Fortune 25 Investor Relations Director as well as a Sr. Equity Analyst and Equity Research Director, the perception of what is needed by the financial community is quite different than what many investor relations officers believe. Driving a "hyperactive" Investor Relations program is the ultimate aim of this text. The author believes that the insight provided herein will enable new IROs to best understand their new profession and enable existing practitioners to add additional elements to their marketing programs that will enhance shareholder understanding and value. The author's website can be viewed at www.tomlauria.com.

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